If you are interested in making professional-looking animated logos, you should start by looking at this example, created by David Thorp in SketchBook Motion.
David used layers and a combination of animation modes and behaviors to create this.
How to create a professional-looking animated logo
This article breaks down the process for creating this animated logo. We won’t go over every step, just the parts that are unique or just really creatively done. Try to apply the principles used in this example to your own work.
These are all the layers in this project. This helps to illustrate how complex and ingenious this scene really is. What’s quite interesting is that all the animation is Beeline.
1. Create the following content either in SketchBook or SketchBook Motion:
2. Import any content from outside SketchBook Motion using > Import to Layer.
3. Now, you animated the following:
There are two versions of the background design animated. One is the original image. The other refines the effect. You might notice there are two design layers animated in the scene. Both will use the Beeline animation; however, only one has additional modifications to its opacity.
1. Select the design layer, assign the Beeline animation, and draw a line for it to follow. In this case, the line goes from the top of the screen to the bottom.
3. From here, there are two additional layers that help to complete the background. The first dims the edges of the logo and design.
4. The other layer added is a lattice of the design that isn’t animated.
There are two versions of the triangle. One is the underlying image and the second has some transparency to enable the animated effect between them to fade in, shine, and out. There’s also a flared highlight that travels along part of the triangle.
1. Select the highlight layer between the triangle layers and select Beeline.
2. Draw a line from the left of the screen to the right. You want it to be just above the “v” of the triangle.
3. Select the flared highlight layer above the triangle and select Beeline.
4. Draw a line to trace the bottom “v” of the triangle.
The first part of the lettering is pretty much the same as steps 1 and 2 in Triangle. There are two versions of the lettering. One has some transparency to enable a layer with the Beeline animated effect to travel across the top of the letters.
Here is the highlight traveling across the lettering.
This also uses the flared highlight that travels along part of the letters. In this case, there are multiple highlights that are animated using Beeline. In the image below, it shows the paths for each highlight (six in total).
All these flared highlights have their Scale and Opacity customized in the Advanced Controls. Their curves start and end at zero, but reach 100% for the portion of the animation where they are visible. Here is an example of one set of Advanced Controls:
Here are the flared highlights and traveling highlight together.
When all these animated effects come together, the result is a very professional-looking logo animated created in almost no time. Hopefully, now that you’ve seen how this scene was created, you can see ways to incorporate these techniques in future projects.