In my childhood, my grandfather used to play a drawing game with me—we would each take turns to build on one drawing. The collaborative approach was incredibly fun and the results often inspired me to refine the final sketch. I had strong interests in taking something in the present and envisioning what it may look like in the future. However, I also had a growing curiosity for turning my 2D conceptual designs into something tangible.
When a design opportunity is established, I ask questions beyond the limited project scope. By fully understanding the particular design problem, the brainstorming process would have a controlled focus, instead of detouring to unnecessary decisions. When I take familiar objects and look at it in a new light, I prefer exploring ideas that are more conceptual and pushing boundaries of designs, while ensuring a strong relation to a design solution.
The amount of design iterations vary between the types of projects, with each promising iteration going through the traditional design workflow: sketching, prototyping, testing, analyzing, refining. The amount of iterations, and changes to them, depends heavily on communication between the designer and the user—this is an important aspect in creating a meaningful design.
Despite the differences in their ending phases, Concept Art and Product Design are very much alike in the ideation stage. The process of refining and finding the emotional connection plays a crucial role in both creative industries.
Due to my interest in the future and technology, I was recruited into a design team to work on a new groundbreaking and innovative cell tower for a major telecom company in Canada. The project name has not been finalized as it is an ongoing project.
The constant challenge on this project is to maintain a low carbon footprint cell tower infrastructure, and establishing a meaningful and emotional connection with the target users. With thoughtful design, it is possible to reduce the negative stigma causing people to fear cell tower antennas emitting life-threatening radiation.
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